Our Journey
I still remember how afraid I was to say it out loud:
My project is about mental health.
OUR
STORY
Started as a Miss Jamaica Festival Queen National project - Motivate JA only needed to last for 9 months but 9 years later we are still championing the mission of Mental Health Education.
OUR MISSION
Motivate JA creates compassionate spaces that normalize emotions, amplify untold stories, and offer practical tools for navigating life’s emotional challenges. Through dialogue, education, and expert guidance, we help individuals strengthen their mental agility and build the confidence to face conflict, communicate bravely, and grow in emotional courage.
Campaign
To
Calling
OUR VISION
We envision a world where emotional intelligence is lived out loud—where difficult conversations become moments of growth, and mental strength is nurtured through storytelling, education, and safe connection. By equipping individuals and communities with the skills to navigate conflict and vulnerability, we are building a culture where emotional well-being isn’t just protected—it’s strengthened.
Journey To Motivate JA
How It All Began
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Motivate JA was built on purpose and meaning.
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In 2016, as the newly crowned Miss Jamaica Festival Queen, I was expected to lead a national project during the length of my reign. But I knew from the beginning: this couldn’t be seasonal. The mission had to outlive the crown, because mental health mattered too much to me to treat it like a temporary goal.
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So I created a campaign rooted in emotional strength, meaningful dialogue, and lasting impact.
I still remember how afraid I was to say it out loud: “My project is about mental health.” At the time, the topic was heavy and still whispered. Watching the other queens execute projects with tangible, high-visibility goals made me wonder if I was doing enough. But I couldn’t shake the weight I felt every time I imagined not doing this.
And I’m glad I didn’t back down.
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Even before we had banners, branding, a website and all the things we needed to show were "standing on business", we had conversations that changed lives. The mission lived in every brave moment someone shared their story, every heart-to-heart held in quiet corners, every voice that felt seen.
What started as a campaign has become a calling.
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Today, Motivate JA is a growing movement devoted to building a culture of emotional courage through storytelling, education, and community. We exist for the people learning to name their emotions, resolve conflict without destruction, and stand in their healing with clarity and strength.
We create brave spaces where people feel safe to be seen and heard.
We offer tools for mental agility, emotional resilience, and real-life conflict navigation.
We champion healing that doesn’t just soothe—but strengthens.
This is more than an initiative.
It’s a space where silence ends, and courage begins.
The Heart Of Our Work
DIALOGUE
Because healing begins with real conversations.
COMPASSION
Because it's the thread that holds safe, brave spaces together.
EDUCATION
Because equipping people with tools to develop mental agility is priority
COURAGE
Because it takes bravery and trust to allow yourself to speak, feel, and heal.
Our Commitment
LISTEN
We create brave spaces where lived experiences, personal truths, and professional insights are heard without judgment and held with compassion.
EDUCATE
We share expert-led trauma education and conflict navigation tools to help people build emotional strength and everyday mental agility.
ADVOCATE
We amplify the voices and stories of survivors, community members, and practitioners who are working to normalize healing, not hide it.
DEVELOP
We grow safe and courageous spaces—online and in-person—where emotional wellness can take root through storytelling, training, and dialogue.